When we store the wine for some years in a cold and dark place, a group of reaction takes place that improves its flavor over time. An old wine has some romantic appeal or some fond memories with it.
By allowing the wine to sit in the bottle quietly for some time, incredible flavors and textures are created.
Visualize a picture in a mind:
A person sipping wine that comes from a time he/she may never even have lived.
I can’t even pen down this mouth-watering experience in plain words.
Then the owner receives incredible flavors and textures of satisfaction regarding higher engagement rates.The same romantic appeal binds the readers by its magnetic appeal.
A group of reaction takes place in their mind that urges them to become a promoter of your evergreen content. As a result, they share the valuable information with their friends.
It brings to our topic of Delayed Gratification.
What is Delayed Gratification?
Delayed Gratification is the ability to put off something temporarily to get something big later in life. The person resists the temptation of temporary benefit for achieving better rewards in future.
People that delay gratification are one of the most successful individuals in life. Without getting into the trap of momentary pleasure, they always invest for a secure future. They know the basic mantra of prosperous life:
Patience and Hard Work always give significant returns.
Some examples of Delayed Gratification from our Personal Life:
Instead of spending money on useless items for short term gains, you invest the hard earned money in profitable ventures by taking your time.
You leave behind all the tempting fast food items for getting in shape. You sacrifice the temporary craving of fast food items for getting a big reward in future.
Later in this post, I will explain this concept by elaborating the famous ‘MarshMallow Experiment’.
Let us connect the Delayed Gratification concept with the Evergreen content.
Evergreen Content Delayed Gratification
Phase 1: Pre Planning
You start gathering the valuable resources for your evergreen content. The primary motto is not to convert first time reader into long term readers or customers. The framework starts with the aim of increasing the digital footfall.
How to increase the digital footfall?
The question comes:
What is an ‘Advocate Content’?
When the visitors put forward your content on their social media profiles, they become the advocate of your content. They publicly support your ideas on their will. After seeing the value in your content, they recommend you without any hesitation.
Three Main Questions for designing an Advocate Content:
- Who will be reading your post?
Focus on your target audience is critical. Respect the time of your readers. They click the headline of your post with the hope of learning something. Never break their trust.
- What kind of statistics or links do you want to include?
Provide value by sharing the statistics with your readers. They love the number game. If you find any relevant article from another blogger, don’t hesitate in including their stuff. Get ready with your answers because people interpret the data in many ways.
- What will be your call to action (CTA)?
At the back of your mind, you must be aware of the placement and reasoning behind your call to action tabs. Don’t underestimate the power of these tabs. They decide the growth of your blog.
Phase 2: Delayed Publishing Date
I interacted with some enthusiastic bloggers in my last networking event. Most of them were worried about the frequency of articles. They were asking whether they should post 1, 2 or more articles per week.
I told them the golden rule of publishing content
The bloggers love publishing date. After seeing the increased number of visitors in the traffic statistics, a big smile comes on the face. But, the happiness doesn’t last for a long time.
Delay the publishing date by keeping in mind these three points:
- Make a list of main points and their supporting points.
- Research on the support points. Make sure all the points must be related to your big idea. Otherwise, you will come with a disjointed post.
- If you have lots of connected ideas, don’t stuff them in a single post. Come up with an idea of a making a series of relevant post.
Phase 3: Delayed Gratification
When you delay the publishing date, you prepare yourself to get the sweet fruits of your efforts. It carves out a successful roadmap of your blog. Let us understand the process with MarshMallow Experiment.
What is MarshMallow Experiment?
In late 1960’s, psychologist Walter Mischel did a series of experiments on delayed gratification. In these experiments, he gave marshmallows (sweet cylindrical spongy pieces made from a mixture of sugar, water, and gelatin) to the children.
Marshmallows: Too difficult to resist them
The experimenter gave two choices to children:
Eat the marshmallow right now.
Wait for a short period, approx 15 minutes, to get another marshmallow.
Some children couldn’t resist the temptation and ate them instantly. Some children wait for their double treat.
Ten years later, they found that children who chose to wait for getting the rewards grew up to be more intelligent and socially responsible with better ways to cope with frustration and stress.
In a similar manner, you also have two choices for you
Post the Content right now
Wait for some time for receiving more Marshmallows
After few weeks, months, and years, the bloggers who chose to wait for getting more marshmallows gets more engagement rate. The readers start developing a sweet connection with the blog owner.
Phase 4: Cloud Nine Moment
You start enjoying the blogging journey. A blogger doesn’t feel too happy with the AdSense, banner, and product or services income.
Let me complete my sentence before you jump to any conclusion:
If I compare the happiness of the above lines with the joy for high monthly traffic, high traffic is a clear winner.
Here is the reason:
Without high traffic, you can’t expect to earn money from your blog.
When a single content generates lots of traffic on your site, it opens doors for other posts also. Despite your efforts, some of your posts don’t get the right kind of attention.
Now, with increased visibility, you get a chance to promote your other content.
Phase 5: Elevation Point
With the grand success of one evergreen content, you start working on your blog religiously. You get the push to start working on new blog ideas.
As the traffic on your site increases, you also get the chance to interact with your audience. Their solutions and queries motivate you to work on future ideas.
Your next post ideas might come from your readers only. Now, you are not the sole messenger of your blog.
The audience becomes the partner in your blogging crime 😉
At the point of elevation, the bloggers succeed in achieving the most important thing:
Trust of the readers
When you create a pillar content, the audience knows they are confident about your credibility in the digital space. They come to you for discussing the issues. Your content arouses activity or energy in them to promote your content happily.
They keep coming back with the hope of receiving excellent information on your blog.
Over to You, Buddies
I have explained the concept of Evergreen Content with the help of Evergreen Content Delayed Gratification Infographic, Marshmallow Experiment, and aged wine example. I have also connected Marshmallows with the target audience.
Did you like the comparison? Does it make sense?
My question for you?
What steps do you take to get more Marshmallows (Your Audience)?
Share your doubts or suggestions in the comment section below.