Do you want to increase the level of authority in eyes of search engine?
Are you thinking about your personal brand?
Do you want to build an audience for your content?
Do you wish to receive the warmth of your target audience?
If yes, guest post is the answer to all of your questions.
In the beginning, you get zero support from your audience for your online business.
Nobody likes to interact with strangers.
With guest blogging, you have a golden chance to capture the trust of your target audience and become their hero.
The question is:
Do you want to break the 'Mr/Miss Nobody' tag and showcase your real talent?
If yes, let me help you in framing your guest blogging route.
Guest Blogging is one of the effective ways to grow your online presence. It helps in building credibility and extending your online reach.
Stop looking it as a shortcut route for tapping audience from your target websites. It takes time and effort to come up with a high-quality post.
When you stop analyzing the submission in terms of link generation , you start extracting the real value.
While researching this topic, I came across this post 'Decay and fall of guest blogging.' It was written by Matt Cutts, former head of the web spam team at Google.
My first reaction:
What The F**ck!!
Leave this topic and work on another one to provide valuable content for business owners and internet marketers.
With a sad look on my face, I started reading the post for understanding the reason behind the headline. After completing the post, there was a big smile on my face.
Matt is against those spammy websites who use guest posts for generating backlinks. He is still in favor of the guest bloggers who provide high-quality guest posts with the intention of gaining exposure, branding, and reach.
Love you, Matt. You gave me more confidence to research on this topic.
Don't Become the Bad Fish:
Embrace the Four Positives
You must have heard this saying, 'One dirty fish spoils the whole pound.' Let us understand this saying in the context of guest blogging.
Dirty fish represents spammers whose aim is to pollute the digital pound with low-quality content. They are hungry for links.
In this digital pond, resides some bloggers who are hungry for sharing their wisdom. Their aim is to enlighten the online community with their knowledge and experience.
They seek the help of authority bloggers and believe in 'Give and Take' principle.
They give time and effort in coming up with a valuable content for readers. In return, they take the love and trust from their target authority blogs.
Four Positives from One Guest Post:
Gain the confidence of the market leader
The way to man’s heart is through his stomach. If we transform this saying for blogging world, it'd go something like this:
The way to authoritative blog owner's heart is through the guest post.
When you share information with the intention of educating the masses, you place a significant position in blog owner's heart.
Red Carpet Treatment
Some people might think, 'Why should I spend so much time and effort in publishing a blog post on a different platform?'
Have you ever thought about guest blogging in this way?
Nobody gets fame in a single day. It takes years of hard work, repetitive failures, deep thinking, and depressing phases to become a successful blogger. And, those bloggers are ready to provide a launchpad for you.
After approving the guest, blog owners give a special treatment by:
Laying down a red carpet for your distinguished entry in their email list.
Sharing the blog post with
Providing support from their editing team.
After the red carpet is rolled out for you, you own the stage. You gain the authority to influence on a large platform.
You have the golden ticket to turn your prospect into long-term audience.
By landing a guest post on authoritative sites, readers look upon you as a reliable figure. As a result, you interact with the audience with full confidence.
Other Authoritative Figures Acknowledge your Digital Footprints
A single guest post open doors to other significant sites. When you send some ideas to another blogger, quote the link of the published guest post.
You don’t need to prove anything. Everything is in front of their eyes. The receiver accesses the quality of your submission by going through your digital proof.
Keep this point close to your heart:
Entry takes time. With time, the whole process of winning the hearts of blog owners and audiences becomes a cake-walk for you.
Enough of the positive talks!!
Let’s get down to some serious business with this question:
How to prove your worth when you don’t have any online reputation?
This question may look like a number one contender for troubling the beginners starting a online business blog.
Whopping 250% Increase in Visitors with a Business Blog
Thankfully, the reality is different.
You have nothing to lose. It doesn’t matter whether you are putting a right or wrong foot forward. All that matters is your will power to take the first step.
Fear of Rejection
I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat ~ Sylvester Stallone
Rejections are the part and parcel of the guest blogging journey. Rather than withdrawing your efforts and accepting your defeat, work hard on your next submission.
Busy bloggers receive lots of guest post ideas every day. If you haven't heard back within 1-2 weeks after your original pitch, send another mail asking whether they saw your idea or not.
If you don't get any response from the second mail, don't lose hope. Sometimes, you have a good idea but it doesn't match up to the blog guidelines.
You can do two things:
- After one month from your original mail, send other ideas to the same blog. Don't irritate the blogger with repetitive emails.
- Send your original idea to some other blog. Try hard until you get success.
There is no use of sitting idle and cursing your fate. Isn't?
Rejection acts as an injection for improving your next attempt.
Six Tactics for Generating Intimate Relationships with Site Owners
1) Stay away from ‘Backlink Virus'
How does a virus attack your PC?
A virus works quietly to frame an evil plan for your PC. It is hard to spot the presence if you’re not well protected. It takes away all the valuable data, steals secret operations and may use your PC for performing some illegal acts.
In short, virus corrupts the working of your gadgets.
You must be thinking:
What is the logic behind inserting a computer virus into this post?
Let us understand the concept of ‘Backlink Virus.'
Most of the bloggers step in the guest blogging world with the intention of getting high-quality links from authority sites.
Instead of adding value, they irritate the blog owners with their low-quality content. Backlink Virus corrupts the thinking process.
Symptoms of the Backlink Virus:
Bloggers put their website internal links in the post submission. It may look absurd, but they can’t resist the temptation.
Despite the repeated reminders from the blog owners, the bloggers promote their product or any other offering in the post.
Want to know the best recipe for a successful guest post?
Stop promoting yourself.
Get ready for this harsh reality:
No one is interested in you. It’s not about you.
Add some useful sources of information without any self-promotion. Place all the promotional links in the author bio.
Craft the guest post by keeping the target audience in mind.
For your convenience, I have created a whiteboard video on how to reach your target audience by understanding five W's to decode audience mystery, analyzing law of reciprocation and subtract & rule policy.
2) Load the Trustworthy Antivirus
A good antivirus can eliminate existing malware. It checks the file by going through the dictionary of known viruses. The file gets deleted, isolated or repaired after finding the right match.
What is the biggest weapon for winning the confidence of blog owners?
Scrap off the existing backlink viruses by loading trustworthy antivirus in your system. It monitors the behavior of all outdated approach and replace it with a dose of credible conversation.
What is your first response to an unsolicited email from any random company?
You don’t pay attention to their offers. You discard the email instantly. When they start pinching you with repeated emails, you click the ‘spam’ button to say goodbye forever.
Does your guest post strategy look like these unwanted emails?
While presenting yourself, keep two things in mind:
First Impression is the Last Impression
When you approach someone for the first time, don’t create doubt in person’s mind. Present your site link and social profiles in the pitch. Do a deep study before reaching out someone.
If you don’t have any previously published articles with good social engagement rates, tell why you want to be a guest blogger.
You are not only giving the test
Whenever someone submits the guest post, blog owner go through the whole article by thinking one thing:
Is this post justifiable for my loyal audience?
They see whether the audience will pass it or not. In the end, the blog is nothing without the audience. No matter how hard you to try, the blog can’t breathe without the readers.
Blog owners also go through the rigorous test of taking the guest post approval decision.
3) Shape Up or Ship Out
If you don’t want to give your best shot, it is always better to ship out without writing a single guest post.
When I started my guest blogging journey, I got many rejections. I used to wait anxiously for the positive reply from blog owners. I felt like as if all my efforts went in vain.
In reality, I was doing one blunder:
I always thought about saving the best post for my site. In that process, I failed to come up with a good quality guest post.
Most of the beginners go through this dilemma. They think about increasing the traffic by publishing a high-quality post on their site.
I was one of them. I am glad I learned from my mistakes.
Beginners forget one main thing:
Who will visit their site?
Have a look at this number: 58,602,999
It is the total number published post in the month of March 2016 for WordPress sites. If you can’t grasp this flood of information, let me tell you one more thing.
It is just the stats of WordPress sites. There are many blogging platforms like Medium, Tumblr, Blogger, LiveJournal and many others.
I can’t even imagine it.
I took a water break to calm down myself!!
There is no harm in posting quality content on your site. But, you must also treat guest posting platforms with the same respect.
Difference between the beginners and matured players:
While writing a guest post, many ideas come to mind.
The beginners suppress those thoughts by thinking that they will use it in another post. In this way, they waste their time and don’t come up with the final draft.
The matured players fit every relevant idea in the post. They know they will come up with something great in future.
Never break flow in your writing. Write as if you writing for your blog.
4) Nothing is better than any anything
You must have heard ‘Something is better than nothing.'
In blogging, if that something is not relevant, it is always better to have nothing.
If you are not targeting the sites, it is always better to relax and enjoy.
You won’t get the desired results.
What is the solution?
Think about your audience.
Before looking at the page rank, engagement in comment section, and the page views of the targeted sites ask one thing:
Is your audience is interested in your site content?
You might get traffic spike after publishing the post. If the post is published on a site with a big monthly digital footfall, many people may land on your website.
It’s not a big deal.
The real motto is to convert those first-time visitors into loyal audience.
When we narrow our audience, topic selection becomes easy. It helps in forming a proper content strategy.
Once you have selected your target audience, approach the target blog by taking the help of search engines. Replace the keyword with your niche.
Here is the list of keyword searches:
- keyword “write for us”
- keyword “submit a guest post”
- keyword “contribute”
- keyword "become a contributor"
- keyword “guest posting guidelines”
- keyword “guest post”
- keyword "guest post wanted"
- keyword "submit your post"
If you are in the personal development industry, search for the guest post sites by choosing anyone from the keyword list:
Say, personal development “write for us.”
Apart from Google, search for the blogs from Twitter with their advanced search.
Just Replace 'keyword' with your industry name to get the tweets from the bloggers who are interested in accepting guest posts.
You will get a variety of blogs from your industry with a simple google and twitter search. Before searching for the guest posting opportunities, don't forget to frame your target audience in mind.
5) Have the Passion for Learning More and More (Thanks to My School Trip)
I still remember some of the memorable moments from my school days.
Here is one of them:
It was the first time when I was going on a school trip with my school friends. I was super excited to visit the national museum.
My parents were worried about me. I kept telling them I’ll not break the rules and listen to my teachers only.
Oh!! boy, it was really tough to convince them. Somehow, I managed to get their approval.
Before reaching the museum, our class teacher gave the instructions. As usual, we didn’t pay any attention to her. At that time, we all were enjoying our first trip.
Who wants to this spoil the fun, isn’t?
To our surprise, next day, the same teacher asked us to explain the whole experience by writing a short paragraph.
We all were just seeing each other with a blank expression. Two students came up with a detailed article.
The teacher gave each of them a box full of chocolates and candies. Except those two students, the whole class was burning with the fumes of jealousy.
We all were given the chance to earn that box. But, we were not passionate enough to absorb the vivid display of our ancient civilization.
Keeping the last line in mind, let us connect this incident with the guest blogging world.
We all are given the chance to know more about the target blog.
The question arises?
How many of you are passionate enough to know more about the blog’s content?
Most of the bloggers don’t pay attention to level and type of audience. They don’t even take out time to know which type of content gets more engagement.
The readers are the backbone of any successful blog.
Ask these two questions:
What are they discussing in the comments area?
The comments section can turn out to be a goldmine for your blogging journey. It is the place where you can find the topics for your next guest post on the same site. If people are taking out time to share their thoughts and suggestions, grab this opportunity.
What are their interests?
The best way to judge the level of interest:
Number of comments
Total number of shares
More number means more people connect to the post at a deeper level. From here, you get the perfect recipe for your guest post.
If you are willing to know more about the content of your target blog, get ready to receive a box full of loyal readers.
6) When in Rome, do as the Romans do
It means that when you visit a new place, you have to follow their custom and practices.
The immigrants have to face a lot of problems while shifting to a foreign country. While moving out from the native country, the person faces a culture shock.
In the beginning, people feel odd by leading an unfamiliar lifestyle. They find it difficult to accept the foreign culture.
Adjusting to the new culture and surrounding is important. Otherwise, migrants start living in the minority groups known as “ghetto” and find it difficult to join the mainstream.
When you join a new office, you have to follow the rules and guidelines of the company. If you think about breaching the code of conduct, get ready to face the consequences.
Let us mold the idiom a little bit:
When you think about posting a guest post on the target blog, do as the blog owner wants.
Most of the blogger don’t pay attention to the guest blogging guidelines.
Time is money.
Don’t waste your time and efforts in coming up with the useless draft. Follow the guest posting guidelines closely.
Constructive Weapons in Your
Guest Posting Arsenal
1) Personalize your Email- My Huffington Post Experience
Authority bloggers receive lots of email pitches per day. Don't waste your and their time by pitching with the purpose of generating links.
Don't even to try to act smart. They take an instant decision whether to delete the mail or take action by replying.
Good news for beginners:
The busy blog owners focus mainly on the ideas. It doesn't matter whether you are a newbie or an experienced blogger.
Here's the email template you can use for pitching your guest post:
Hey [Blog Owner Name]
I have been an avid reader of your blog for a long time. I'd like to contribute a guest post on your blog keeping your target audience in mind.
After going through several articles and responses from your readers on those articles, I have following ideas in my mind.
Headline #1 (Then, give a 2-3 lines summary about your idea)
Headline #2 (Same as above)
Headline #3 (Same as above)
I'm confident enough to come up with fresh and valuable content for your readers.
When you send mail to the guest blog owner, don’t spoil the mood by writing just ‘Hi.' It shows you don’t even bother to search the name of the owner.
One can easily find the name in the ‘About’ pages or on blog’s social media profile.
Add some personal information to show that you track the owner closely. When I submitted my guest post to Huffington Post, I started my pitch like this:
How was your Greece Trip, Arianna?
As I was following her closely, I knew she just came back from the family trip.
All these small things make big differences.
Like you are eager to publish guest post on big platforms, blog owners are also eager to publish an engaging content.
2) Funnel Methodology
According to Telegraph report, the human attention has fallen from 12 seconds in 2000 to 8 seconds. We have shorter attention span than goldfish.
It brings us to the importance of having landing pages.
In author bio, beginners make the mistake of adding the home page link only. When the visitor lands on their site, they just scroll down and leaves your site.
It is a tight slap to all your efforts in coming with a detailed guest post.
You don’t want this to happen, isn’t?
For grabbing the attention of first-time visitors, frame a landing page with a strong call-to-action. Include your link to your e-book, whitepaper, email series newsletter, or product/service landing page in the author bio section.
3) Interconnection from Top to Bottom
When your guest post is closely connected with your free giveaway or paid offer, there is more chance to grab more subscribers or buyers.
After reading the detailed guest post, readers treat you as an authority.
Imran Esmail came up with the guest post: “How to turn Quora into a Traffic Driving Machine for Your Blog’. In the author bio section, he included the link to his book titled “Quora Domination: How Top Writer Get 1,000,000+ Views and Featured in Forbes.
Why is this a brilliant move by the author?
By listing out all the benefits, he creates a visual sketch of establishing an online presence with Quora.
The readers start looking Quora as a traffic generation monster.
After spiking the interest, he comes up his product in the author bio.
Always keep one thing in mind:
If you show value, people are more than happy to connect with you.
4) Create Your Guest Post Around the Meaty Content
Most of the authority sites provide 'Popular Posts' widget. Before starting working on your guest post, analyze these popular posts to have a proper understanding of:
- Type of Audience
- Style of Writing Preferred by Owner
- Likable Content
If you are from the fitness industry, you must have heard about Nerd Fitness. The owner, Steve, greets the readers on his home page by highlighting the popular post section.
5) Think Out of the Box
You might me thinking:
What's so different about this headline?
Interestingly, he wrote this guest post for Copyblogger. By blaming them, he smartly highlighted the smart work by the copyblogger team.
When most of the people are engaged in building long list posts, think different. Create a buzz to become a limelight in this noisy and overcrowded digital space.
Danny Iny talks about the six buttons of buzz on Ana Hoffman's site. Here they are:
6) Unexploited Opportunity
How does it feel when you get good quality sites under one page?
If you are thinking 'I wish it could be true in reality', AllTop is the site which fulfills your desire.
As the name suggest, Alltop accumulates all the top websites in your industry. You just have to type in your keyword in the search option.
For demonstration, let us take the example of the pet industry. After hitting the search bar by typing 'pets', I got the following top site names.
Check out their blogs. Look for any guest posting opportunities. If they have a dedicated page for guest contribution, go through their guidelines.
If you don't find any guest post information, drop a polite email asking whether the owner accepts a guest post or not.
Why Should Invest Your
Time in Guest Blogging?
You have a promising offer to share with online audience.
Which plan do you prefer?
You pull the visitors towards your site by writing the guest post on high traffic site in your niche. After reading the post, the reader clicks on offer link and visits your landing page.
Short Term Plan
You interrupt the visitors by following an aggressive strategy. You insert ads in social media channels. You take help of Google by paying them for the paid results. For pushing the offer, you even search online for audience
In the first approach, you are just investing time and effort in writing quality content for your audience.
In return, you:
- Build trust among your target audience.
- Promote your brand in the crowded online space.
- Create long lasting content.
The people find you. You don’t have to put any extra efforts
When people find you, they are in need. When you find them, it shows your greed.
In the second approach, you want someone to see your ad on a social media channels. You are waiting for people to click on your paid result after typing a particular keyword in search engine.
As long as you inject money, you have the online presence. As soon as you stop pouring in money, your presence vaporizes instantly.
The people don’t find you. You put extra efforts in pushing them to your site.
Choice is yours.
Are you getting fed up with constant rejections?
Do you know?
Everyone make mistakes in the beginning. You are not alone. The difference between the successful guest blogger and invisible one lies in the capability to learn from all the mistakes.
When you fail in your first guest post attempt, look out for the loopholes. Work hard on all the missing gaps. One day, you’ll achieve the desired results.
Don’t wait for the right time. Start working on your e-book, product, service, email series or any offers. Then, look out for the authority blogs in your niche.
Keep practicing hard because...
There is no glory in practice, but without practice there is no glory ~ Unknown
My question for you:
If you have published a guest post on other sites, how do you plan your guest blogging strategy.
If you are just starting out, I’d love to know your thinking while framing the structure of your submission.